IBM made a brilliant commercial in 2000 for a product that looks suspiciously like Google Glass. Making your products a better reality for people -something they will wait for and invest in- means showing them what that reality will look like. You have to emphasize the benefits of your products from the earliest possible opportunity- even before you complete them. Everything you do at the beginning of your process will have an affect on what comes next. It’s about marketing, branding, and product design as well. Lean methodology is more than a way of working on code, after all. But for a startup, UX has to be much higher on the list of priorities. If you’re Amazon, maybe you can afford to advertise products that don’t really work. It’s like they read the first rule of usability, but stopped before reading any of the other associated rules. And it’s not like this is a new problem for Amazon.
I bought my wife an Amazon Kindle Paperwhite for Christmas (actually my mother bought it for my wife, I just picked it up at the store), and was dumbfounded by the stupidity of the UI design- especially considering the enormity of the technological potential in every other facet of the device. It’s genuinely shocking to me how many products don’t seem to have been tested at all during the design process.
BALSAMIQ WIREFRAMES 4 SOFTWARE
A wire-frame can help you to understand how your own software products will work, and how people will relate to them, use them, and react to them. But a focus on “ story,” and making your products more accessible to your potential partners, your investors, and your future customers means more than defining what your product does. We’ve been focusing lately on how you can make a pitch more real.
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